Academic Year 2016-2017  

  • Title :- Ehealth: Strengthening India’s Healthcare System
    Paper:- presented and published
    Level :- international

    By: Dr. Seema Laddha
    Organizer :- Mahatma Gandhi Mission’s Institute of Management Studies & Research
    Venue :- Mahatma Gandhi Mission’s Institute of Management Studies & Research
    Date: 18/03/2017

    International Conference, Global Transformation through Social Entrepreneurship published in Journal : Centum Vol-10 Issue-2, 2017 ISSN no. 2231-1475


  • Title :- Brand advocacy and brand bonding: new parameters in consumer purchase decision journey in the digital world
    Paper:- presented and published
    Level :- international

    By: Dr. Seema Laddha
    Organizer :- SIES College of Management Studies
    Venue :- SIES College of Management Studies
    Date: 21/01/2017

    International Marketing Conference, “Digital marketing: Ushering in a new era”


  • Title :- Adoption of Digital Marketing in ehealth industry
    Paper:- presented and published
    Level :- international

    By: Dr. Seema Laddha
    Organizer :- SIES College of Management Studies
    Venue :- SIES College of Management Studies
    Date: 21/01/2017

    International Marketing Conference, “Digital marketing: Ushering in a new era”